PENGARUH E-COMMERCE, UANG SAKU, DAN LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF DI KALANGAN MAHASISWA JAKARTA

Abstract

Students' living needs will always evolve with the times, both daily living needs and other needs. Consumptive behavior is synonymous with students because of the ability and facilities to shop. The aim of this research is to determine the influence of e-commerce, pocket money, and financial literacy on consumer behavior among students in Jakarta. This research sample consisted of 100 respondents. The sampling technique applied in this research is a simple random sampling method. The type of data in this research is primary data obtained by distributing questionnaires aimed at students in Jakarta. Tests carried out include validity tests, reliability tests, classical assumption tests, multiple regression analysis, partial t tests, simultaneous f tests and coefficient of determination tests. The final results of the test show that pocket money has a positive influence and influences the consumer behavior of students in Jakarta. Meanwhile, e-commerce and financial literacy do not influence the consumer behavior of students in Jakarta.